Quality clothing is an investment. Like all investments, it requires maintenance to preserve its value.
The Universal Rules
Cold wash, gentle cycle, hang dry. Avoid the dryer for linen and quality cotton — the heat degrades the fibres. Store folded or hung properly with space between garments. These three rules, applied consistently, extend the life of quality garments by years.
Specific Care for Linen
Linen should be washed cold and hung immediately to minimise wrinkling. It can be ironed lightly while still damp for a smooth finish, or worn with its natural texture. Store linen in a dry, ventilated space — linen breathes and needs air circulation to maintain its properties. The more you wash quality linen correctly, the softer and more beautiful it becomes.
Invest in Quality Linen
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